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ESAE Breakfast Meeting - Event Update
Brussels, Thursday 17 June 2010 |
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Is your Association driving the online conversation?:
The use of social media tools to make your message heard |
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On 17 June we enjoyed a valuable morning of conversation, insight and debate as we heard from Helen Dunnett, Online Communication Consultant working with Microsoft Europe as their EU Corporate Communications Manager.
Communicators and policy managers within associations today are facing challenging times. Gone are the days when a well-designed website with static content would do the trick and the real communication was conducted off-line. |
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Today, associations are under pressure to develop and introduce social media as part of their overall communication strategy to reach out to their members and the wider community, as well as political stakeholders. But where does one begin and how do you stop it all going horribly wrong?
Over 75% of journalists use the web to research an article. Political assistants say they use the internet every day to research dossiers, and an increasing number of politicians and commissioners are introducing social media tools to listen, learn and spread their opinions. Are you contributing to the content they should be reading online?
Are you keeping your members and other stakeholders appropriately engaged to increase your messaging?
This session looked at the various social media applications adopted by associations - each with its own audience, its own capabilities and its own set of risks and rewards.
To learn more, contact Helen directly at: GSM: +32 471 474 500 / hdunnett@gmail.com
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Join us!
The European Society of Association Executives is the premier, European association supporting and representing association managers in Europe.
We offer a series of seminars and events throughout the year - supporting association managers throughout Europe with top-end speakers and thought leaders from senior levels in industry, government, associations and commerce worldwide.
ESAE members enjoy
- Associations Now, published monthly, with articles targeting association executives covering strategy, corporate responsibility, crisis management, destination and meetings structure, attracting and engaging members, and a range of related issues (produced in conjunction with global partner ASAE (the American Society of Association Executives and the Center for Association Leadership.)
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> Become an ESAE member
> Find out more about ESAE seminars and events
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| ESAE AGM 2010 |
The 2010 Annual General Meeting was held in Brussels on 17 June.
> Minutes of the AGM |
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| ESAE Event Activity Survey |
We are currently conducting a survey to gather your feedback on the session topics of most interest and value to you and the formats of most convenience to you.
> ESAE Event Activity Survey
> More infomation |
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| Latest Articles |
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| March 2010 Using Communications and Technology |
Associations need to stop automatically cranking out information in a we’ve-always-done-it-this-way mindset and to start thinking strategically about helping members zoom in on the right information. |
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